Seems like every week… shoot, almost every DAY now we’re hearing about another $1 million+ online fundraising campaign or giving day in higher education. From Arizona State to Boston University, these seven-figure giving days are becoming the norm rather than anomalies.
But how, right? What is it these schools are doing differently or better than other institutions who are having mixed results?
To get to the bottom of planning a successful giving day, we asked Washington and Lee’s Annual Giving Director, Skylar Beaver, what’s the secret sauce? By answering three short questions in the video below on W&L’s $1.4 million “Give Day” on April 24, Skylar provides an overview for how you might go about planning your giving day in 2015: