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My brilliant colleague, Bond Lammey, and I recently wrote this article for Advancing Philanthropy Magazine. Check it out and let me know what you think.
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By Nicole Wallace
A revolution has begun: Data are transforming the nonprofit world.
The new number crunching is fundamentally changing the way charities make decisions about programs, solicit contributions, and push for social change.
Interesting list. I would add Tableau to it. But, this article is worth a scan.
According to one projection, the sales of big-data-related products and services grew to more than $18 billion in 2013. Companies can now map your genome, find the best fit for clothing, and improve students’ grades, to name a few examples. Consumers, meanwhile, value privacy more than ever.
I look forward to “seeing” everyone to day at my webinar, “Fundraising Analytics for nonprofits. If you still want to join the fun, click here.
Fundraising Analytics for Nonprofits
Analytics is a science used by the leading corporations across the globe for understanding customer behavior, prioritizing sales teams, and bringing efficiency to business processes. The leading nonprofits use analytics to understand their donor universe, identify prospects, segment direct marketing, and provide timely, actionable decision support. In this live webinar, Joshua Birkholz will unpack the application of data science to nonprofit fundraising. Expect to learn what it is, why it should matter to you, how it can help your program be more effective, and why understanding the concepts are beneficial for both large and small fundraising nonprofits.
- You will be able to define data science and predictive analytics.
- You will be able to discuss direct marketing segmentation.
- You will be able to explain reporting and forecasting.
- You will be able to identify what’s next for analytics in fundraising.
(Yours truly quoted briefly at the end)
Full article at Wall Street Journal. Click here
By Cameron McWhirter
The Make-A-Wish Foundation is accustomed to attracting publicity for wishes it grants to children with life-threatening illnesses.
But it wasn’t prepared for one to go viral, raising the 33-year-old charity’s public profile but also creating new funding challenges as it tries to keep up with a flood of new wish requests.
I enjoyed the interview with Mr. McWhirter. He was very professional and well-prepared. My quote:
Batkid is “sort of similar to a crisis that relief organizations experience,” when disasters spark an outpouring of donations, said Joshua Birkholz, a Minneapolis-based fundraising consultant. The key now is to figure out how to keep interest from trailing off, he said.