Josh Birkholz

BenchPrep Teams Up With The Princeton Review To Gamify Test Prep

Mon, 14 May 2012 19:27:00 -0500

BenchPrep Teams Up With The Princeton Review To Gamify Test Prep:

For awhile now “gamification” has largely existed as a buzz word…Tim Chang pointed out this weekend, although it’s important to avoid thinking of “gamification as the panacea,” it’s real, it’s moving beyond media…

Interest in analytics decreases when champagne is involved. (Fun...

Mon, 14 May 2012 19:10:00 -0500

Interest in analytics decreases when champagne is involved. (Fun with Google Insights)

Why Integrated Prospect Development is here to stay.

Mon, 14 May 2012 10:39:00 -0500

Prospect research is not what it used to be. As campaigns continue to grow in size and scope, fundraising operations increasingly professionalize, and tools expand, the information-based support of major gift development also continues to evolve.

As a prospecting professional now in my 15th year, and one privileged to work alongside some of the most amazing prospecting professionals in the industry, including Bobbie Strand, Randy Bunney, Karen Greene, Diane Crane, Jennifer Cooper, Pamela Poland, Chris Cannon, Ali McLane, Rachel Schaefer, and Alex Oftelie, I’m privileged to have had a unique vantage point to see this evolution first hand.

In 1986, Emily Pfizenmaier Henderson stated in the book edited by Bobbie Strand, Prospect Research: A How-to Guide, the following description of prospect research:

A productive research system must keep research in perspective. It has only one purpose—to support the cultivation and solicitation effort. Unless prospects become donors, research will be in vain.

Surely prospect research saw its origin in the support of cultivation and solicitation. Organizations realized significant risk and costs in developing relationships and asking for gifts with limited information. And, information was difficult to attain. Prospect Research, as an industry, professionalized information acquisition and translated this information into capacity ratings, timing considerations, and supporting strategic information for cultivation.

Did this risk and need for information go away? Certainly not. However, the tools became more accessible, information is now easier to find, donor management systems were able to store and report gathered information, and additional needs now exist. The increase in campaign demands required a substantial investment in prospect identification volume. As Prospect Research demonstrated an increasing ability for proactive research, these programs were tasked with prospect identification.

The added focus of feeding the pipeline required Prospect Research to add new functionality and expertise. Peer review and news alerts were insufficient for achieving campaign prospecting requirements. Massive scale filtering and qualification efforts were necessary. In response, this adaptive field incorporated wealth screening for broad-scale capacity assessment, and predictive analytics for broad-scale likelihood assessment. To evaluate the effectiveness of identification efforts and to address the risk of names slipping through the cracks, Prospect Research also developed complex prospect management systems.

Today, these multi-faceted, integrated programs are even changing their names to Prospect Development. Prospect Development programs are characterized by distributed labor skilled in the following components:

Predictive analytics and data acquisition for identifying prospects and large-scale data maintenance
Prospect identification research geared towards efficient vetting of leads and feeding the discovery process
Prospect management, which ushers leads from assignment to stewardship
Prospect research to continue providing the important support of cultivation and solicitation, however more likely directly entering assessments into donor management systems to produce profiles instead of traditional, unfielded shadow Word documents

The Association of Professional Researchers for Advancement, or APRA, continues to evolve and advocate for this dynamic field. Their ability to adopt prospect management and analytics alongside prospect research demonstrates unique awareness of the changing requirements of our industry.

My firm, Bentz Whaley Flessner, an investor into prospecting thought-leadership from our beginnings in the early 1980s, continues to reside at the forefront of developing integrated prospect development programs. In fact, the most common request I get from fundraising executives today is, “Help us develop an integrated prospect development approach.” Organizations that systematically identify, qualify, maintain, and research their best prospects simply raise more money. And, they do it more efficiently.

What about that 1986 definition of prospect research? The same Bobbie Strand,
wisely penned this revised observation in 2008 (from A Kaleidoscope of Prospect Development):

Prospect specialists must understand the giving potential—not of one prospect, or a small group—but of the entire constituency in metrical terms. How many? How much? How often? When? Where? How? Numbers of everything, type of constituents, donor levels, percentages of participation…

…[to] sustain a steady program of prospect identification, research, and qualification of new and previous prospects to keep the pipeline flowing and the prospect pool robust.

Prospect Research certainly is not what it used to be. It is so much more.

Josh Birkholz

Principal, Bentz Whaley Flessner

West Coast Social Media/Analytics for Fundraising Workshops (FREE!)

Wed, 09 May 2012 21:36:33 -0500

West Coast Social Media/Analytics for Fundraising Workshops (FREE!):

I hope to see all my West Coast Friends in a couple weeks. You know you want to enjoy some techie-fundraising goodness! All the cool people will be there. Justin. Katrina. Me. And, I look so good in the video image below…

We’ll be in Seattle on 5/23, San Francisco on 5/24, and Anaheim on 5/25 talking about social media that leads to real fundraising results and the latest in analytics for fundraising. Hope to see you there! (to sign up, click on the above link by city and date)

My interview for the IBM Business Analytics Blog.

Wed, 09 May 2012 09:53:00 -0500

Q&A with Fundraising Expert, Joshua Birkholz, on the Benefits of Predictive Analytics

Timothy Powers

In today’s tough fundraising environment, knowing how to use your wealth of prospect and donor data is essential in saving time, money and resources, and generating more revenue.

Joshua Birkholz, fundraising expert and author of the book, Fundraising Analytics, talked to us about redefining fundraising and the impact predictive analytics can have in helping nonprofits succeed in funding their important missions. Birkholz will also be participating in IBM’s webinar on Wednesday, May 9 at 1:00 pm ET, Successful Fundraising: Using Analytics to Gain Donor Insight.

Birkholz, an admitted IBM SPSS predictive analytics champion, says he’s been riding the analytics wave since helping build a fundraising solution for the University of Minnesota focused on major donors in 2002.

Fundraising today, according to Birkholz, whether in healthcare, higher education, social service or environmental has changed considerably. It has become a higher touch, more focused conversation with donors as they are now investing in the mission, longevity and impact of an organization.

Click here to read the rest of the article

My interview for the IBM Business Analytics Blog.

Wed, 09 May 2012 09:52:00 -0500

Q&A with Fundraising Expert, Joshua Birkholz, on the Benefits of Predictive Analytics

Timothy Powers

In today’s tough fundraising environment, knowing how to use your wealth of prospect and donor data is essential in saving time, money and resources, and generating more revenue.

Click here to read the interview

Webinar: Fundraising Analytics for Campaign Planning

Mon, 07 May 2012 15:38:51 -0500

I hope to see you tomorrow!

Making the jump to lightspeed is reckless without checking the navicomputer. Jumping into a campaign without coordinates can be equally perilous. What data is truly relevant to effective campaigning? Join Josh Birkholz, author of the top-selling nonprofit book,Fundraising Analytics: Using Data to Guide Strategy as he guides you through the sea of information to your campaign destination.

In this webinar, participants will learn:

Why quantitative analysis is a strategic difference-maker in campaign preparation
Examples of measurements in areas of giving trends, production yields, engagement, and goal forecasting
How in-house analytics capacity is within reach for most major gift fundraising programs

Click here for more information

Josh Birkholz

www.bwf.com

Webinar in 30 minutes: Analytics for Successful Fundraising

Tue, 24 Apr 2012 11:33:21 -0500

I’m looking forward to seeing you all at my webinar today.

Click here to register

Description:

Author of AFP Fund Development Series book, Fundraising Analytics: Using Data to Guide Strategy, Joshua Birkholz will show you how to turn your nonprofit’s organizational data, with an appropriate focus on donors, into actionable knowledge. The result? A vibrant, donor-centered organization that makes maximum use of data to review the unique diversity of its donors.

In this session:

Have a summary understanding of the field of predictive analytics
Discover new ways to improve fundraising through data-driven strategies
Re-imagine approaches to prospect development and major gift planning

Target Audience

People with some experience in fundraising. Organizations with major gift programs. Prospect researchers, advancement services, database managers, major gift officers, etc.

About the Presenter:

Joshua M. Birkholz is a principal at the international fundraising consulting firm, Bentz Whaley Flessner, where he oversees specialty consulting services. Josh is founder of the BWF analytics division, DonorCast and the author of the sought-after book, Fundraising Analytics: Using Data to Guide Strategy.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: April 24, 2012
On-Demand Release Date: April 25, 2012

Real Social Media Results at Florida State University

Wed, 29 Feb 2012 06:24:13 -0600

Real Social Media Results at Florida State University:

This was an impressive effort. Nice job FSU! And Nice job Justin Ware, social fundraiser extraordinaire!

Find out more about social media services at Bentz Whaley Flessner.

7 steps to rolling-out effective performance management plans at...

Fri, 24 Feb 2012 12:31:21 -0600

7 steps to rolling-out effective performance management plans at your nonprofit.

Do performance metrics actually change behavior? Part 3 of 3

In the third installment of my thoughts on performance metrics in nonprofit fundraising, I hope to present an approach to implementation. As we discussed, an understanding of the interests and drivers for each staff member is requisite for establishing a system of motivating them. And, the data only serves to motivate independent of human intervention in cases of peer input, aligning self-interest, and fun - none of which are really mutually exclusive.

Ideas are only as good as your ability to make them happen. I’ve worked with many organizations to transform their operational approach to fundraising. These systems all start with great ideas. Those that succeed, followed a process for implementation. There is no perfect process, but any process is better than no process. Where to start? I’ve found these 7 steps remarkably and consistently present among succeeding organizations.

Task Force of Early Champions.

Identify those precious individuals who understand the need for a new approach and will rally their friends. Assemble them into a task force. Even if they are only somewhat on board, the involvement with the task force will likely strengthen their adoption. Ideally, pursue a cross-functional team. I recommend a member of leadership, 1-2 major gift officers, a prospect researcher or management specialist, and a report writer / IT representative.

Project planning

The task force should be responsible for assembling the initial project plan. Some of the success-factor steps below should be part of the plan. But the tactical elements I won’t address, such as system coding, report writing, documentation, and materials, should also be included. As with all plans, it is important to assign responsibility for steps, set timelines, and establish a regular meeting schedule or communication to keep on task.

Communication (Group and Personal)

Whenever you roll-out new responsibilities to your organization, you must anticipate ambiguity of understanding by the recipients. Whether willfully or otherwise, staff will not understand or will not believe this is real without evidence. Regular communication to each individual is necessary. But, it is even more critical to communicate with the group. Knowing ones peers receive the same message is the start to implementing peer input as a behavior driver.

Ongoing Feedback Loop

Through the interpersonal and group communication process, you should learn the personal drivers of each gift officer or staff member. As a manager, this is your responsibility nevertheless. So, at this point in the process, it is time to consider those self-interests, peer delivery mechanisms, and fun challenges to tie-in to your performance process. Feed the competitive performers with contests to work in the stadium box for a big game, to attend a premier event, win a new GPS for donor calls, or even a cash bonus. Post a large report in the break room for all to see. Set individualized targets with progress towards goals on the dashboard or periodic reports. The idea is to deliver data tied to peer inputs, self-interests, and/or fund with regularity and consistency.

Transparency

Nothing kills trust faster than secrets. Nothing kills organizational performance faster than lack of trust. Don’t change the rules. Don’t keep secrets. Apart from donor intentions and privacy, there is no need for secrets in fundraising. When people make mistakes, talk openly about them. Showing your forgiving side will propel an innovative spirit among your team. Be open about how performance or lack thereof makes you feel. When things work, celebrate. When they don’t, be honest.

Really Listen (Actually Consider Feedback)

Most leaders are afraid to really listen. We might assume that feedback reflects a dislike or disapproval of us and our abilities. We might also assume that feedback is just excuses for nonperformance. But, sometimes feedback is just feedback. Our team has a perspective we may not see. Whether input is constructive or otherwise, it is your responsibility to really listen and find out. If the feedback is constructive, actually consider it. You will build trust with your team. And, you might fast-track right past employee compliance to the prized stage of employee engagement; where employees actually perform, not because they have to, but because they choose to perform.

Thank Adopters Publicly

Nonprofits will have entire strategies for thanking donors. If you don’t, you have issues more serious than employee performance. Normally, these donor relations strategies will consist of acknowledgement, recognition, and stewardship of gifts. When your employees choose to perform, it is a remarkable behavior worth acknowledging. Thank these employees publicly; so all might see your appreciation. Tell the employee what it means to you and what it means to the organization. You should be good at thanking donors. Try to be that good with your team.

I hope my musings on performance management provide you with some value. If not, I sincerely apologize for wasting your time. Please drop me a note or give me some feedback. I read every note and try to soak it in.

Josh Birkholz

Contact me at BWF

Here’s my bio page

Do performance metrics actually change behavior? Part 2 of 3 In...

Mon, 13 Feb 2012 11:40:00 -0600

Do performance metrics actually change behavior? Part 2 of 3

In my last blog post (part 1 of 3), I discussed motivating behavior by being mindful of employee self-interest while outlining organizational priorities. In this week’s posting, I want to discuss the idea of the data-itself motivating behavior.

The concept of the feedback loop describes the interchange of data which influences behavior directly. You might be familiar with the Wired magazine article on the subject which used speed limit radar signs as an example. Even though the speedometer provides you with direct data on your speed, the radar sign declaring “Your Speed is:” has a greater impact on changing your behavior. Even though this is only 20 degrees difference in sight line, it makes a difference. A motivating factor might be that other’s also see your speed.

Data changes your behavior when peer input is a factor (pressure or competition), self interest is a factor (personal security or success) and in gamification (fun). the speed limit sign is an example of peer pressure. A leader board is an example of positive competition.

A good example of personal security is mission control. An astronaut will immediately act upon data because it is tied to his or her well being. Hearing “Fire!” or “Danger!” will cause us to react without being told we need to change what we are doing. The reaction is without persuasion.

Success-based self interest might be seen in the stock market. Based on performance data alone, we might buy or sell securities, rethink our 401K distribution, or change or risk levels. Motivated by success, the data alone changes our behaviors.

We also see this behavior in video games. When I am playing Bioshock, I will switch from Eve to weapons when my Eve levels deplete. Or, I will play more conservatively when my health meter declines. No one is persuading me to change my behavior, the real-time data is all I need.

How on earth does this apply to fundraising? I think your mind is probably racing the same way mine was as I thought through these examples. Motivating gift officer performance is thought to require management intervention based on findings in the metrics. However, if the metrics can be delivered in such a way that influence is immediate, there is a distinct advantage.

Are your reports tapping into peer pressure or fueling competitiveness? In other words, do you communicate these broadly for all people in your organization to see? Do your fundraisers, as described in my first post, see their performance and the resulting organizational benefit as directly tied to their personal benefit? Is it fun?

As you develop or enhance your fundraising performance metrics, consider these examples to see real and immediate change.

In part 3 of 3, I will describe 7 steps to rolling-out effective performance management plans at your nonprofit.

Joshua Birkholz

Bentz Whaley Flessner

Do performance metrics actually change behavior? Part 1 of...

Fri, 03 Feb 2012 13:30:00 -0600

Do performance metrics actually change behavior? Part 1 of 3

Last week I delivered a presentation on performance metrics in fundraising with the very brilliant Heather Campbell of Princeton University. During the session, I commented that most of the prospect management and metrics sessions and articles fall way too short. Typically, they provide new means of measuring activity, but lack any suggestions for improving lackluster performance.

So, for my next three blog posts, I will muse about changing behavior through performance metrics. In my now 8th year of consulting nonprofits on prospect development and operational improvements, perhaps no topic surfaced with greater frequency. I hope my observations add some value to the discourse.

To start, check out my very unartistic venn diagram above thanks to the easy charting capabilities of GraphJam. The more I consult, the more I realize how much people are motivated by self-interest and the path of least resistance. Everyone has self-interest, those short- or long- term personal goals that define our choices. And, without an intervening motivation, we pursue the path with the least resistance. I would define the least resistant path as the easy path. We might follow a difficult path when self-interest bears more weight. For example, we might spend hours researching fishing holes, quilting techniques, video game strategy, or sports statistics—not because the work is easy, but because it is fun.

Organizations, be they for-profit or nonprofit, have goals. Typically, these are increased production, operating efficiency, mission impact, constituent engagement, or profitability. Rarely do the organization’s goals align with the worker’s self-interests except in cases of leadership or incentive systems. Typically, leaders further expect that the organization’s goals do align with the worker’s goals, but rarely is this the case.

When an organization chooses to enforce performance standards without acknowledgement of the employee’s self-interest, the result is compliance. The employees will choose the easiest way of meeting the bare minimums to preserve their job. They do not choose to perform. They do not go above and beyond. They do just enough.

However, when an organization views its talent as central to their success, something different happens. They understand that one system of enforcement doesn’t work. Leadership seeks to discover why each employee is there. And, they align the why we do what we do to the why do you do what you do.

The result of the alignment of a true self-interest with the organization’s goals is a realization by employee that the path of least resistance is actually performance. Work becomes fun. Rather than doing just enough, the employee does more.

It comes down to listening, understanding the workforce, tying individual success to organizational success, and staying true to it. When it works and the employee believes it will continue, the organization achieves sustainability. And, a funny thing happens. Employees stick around.

Watch for parts 2 and 3 coming soon!

Joshua Birkholz

Bentz Whaley Flessner

Come hear me speak in NYC, Boston, or DC next week with Justin...

Tue, 17 Jan 2012 12:59:00 -0600

Come hear me speak in NYC, Boston, or DC next week with Justin Ware. (FREE)

Social Media and Fundraising Analytics workshops: Jan. 24-26 in NYC, Boston and DC

We’re hitting the road! Josh Birkholz, Principal at Bentz Whaley Flessner, and Justin Ware, Director of Social Media at BWF) will be in New York City on 1/24, Boston on 1/25 and Washington, DC on 1/26 for the “Navigating Modern Fundraising: Social Media and Fundraising Analytics” workshops. Learn about Bentz Whaley Flessner’s latest innovations in predictive analytics, data analysis, and social media at no cost during these free, half-day events. During the workshops, we’ll be giving tips and sharing techniques on how you can enhance your fundraising operations through technology. We’ll also share with you some new product offerings based on the latest thinking in philanthropy.

To register for the New York workshop, click here.

To register for the Boston workshop, click here.

To register for the Washington, DC workshop, click here.

Hilarious sketch exaggerating the startup lifestyle and...

Mon, 19 Dec 2011 10:51:33 -0600

Hilarious sketch exaggerating the startup lifestyle and personalities.

Its amazing how many people I’ve met feed these stereotypes. Loved the “No Brandcuffs” part.

Rebooting Philanthropy in Silicon Valley

Mon, 19 Dec 2011 10:42:57 -0600

Rebooting Philanthropy in Silicon Valley:

If you were a successful young entrepreneur, what percentage of your net income would you give to philanthropic causes?

LAURA ARRILLAGA and Marc Andreessen are practically a royal couple around here. But when they met, on a New Year’s Eve date in 2005, Ms. Arrillaga didn’t care that Mr. Andreessen had made a fortune in Silicon Valley.

She cared whether he was giving money away. “One of the first questions I asked him on the night we met was what he was doing philanthropically,” she recalled.

Not your usual flirtation, but also not your usual romance. She is the daughter of a real estate billionaire and ended up marrying an almost-billionaire: Mr. Andreessen, co-founder of Netscape.

Yet the question she posed that evening still resonates. She is encouraging tech titans like her husband to become as famous for giving money as they are for making it.

Stars here often get rich in their 20s, but the tech industry over all has been criticized as being stingy when it comes to public charity. Some executives, like Bill Gates, wait until they retire to become active philanthropists. Others, like Steve Jobs, may not give much publicly during their lives. And while there is evidence that the valley is more philanthropic than it seems, Ms. Arrillaga-Andreessen, 41, says more could be done.

“The word ‘philanthropy’ brings up an image of somebody who’s had an illustrious career, has retired and is giving to highly established institutions that may or may not have ivy growing up their walls,” she says. “I personally have felt the need to give philanthropy a reboot.”

While attending the Stanford Graduate School of Business, she created a business plan for an organization that would teach philanthropy and make grants using strategies borrowed from the venture capital industry. The group, SV2, now has 175 donors who have financed 35 early-stage nonprofits over 13 years and last year gave away almost $500,000.

Ms. Arrillaga-Andreessen has taught a Stanford class on strategic philanthropy for 11 years and is on the board of her parents’ foundation. She started a center at Stanford to connect academics and nonprofits, and this fall published a book, “Giving 2.0: Transform Your Giving and Our World.”

See NY Times article here

Want to make a real difference? Come work with me at BWF!

Mon, 05 Dec 2011 14:28:40 -0600

BWF analyst position open. Sure, its mostly charts, graphs, forecasting, and predictive modeling on the surface. But the impact is transformative. I do this work because I care deeply about the nonprofit sector. When nonprofits do well, we all benefit. I only want colleagues who share my passion. In exchange, you will get autonomy to excel at your job, opportunities to publish or speak about your work, and the respect of your colleagues and industry. Did I also mention we’ll pay you for this?

DonorCast Senior Analyst

Description
Bentz Whaley Flessner, a leading fundraising consulting firm for over 20 years, provides quality advice for every step of the development process to educational institutions, academic medical centers, healthcare systems, and arts and cultural organizations—nationwide—with specialty counsel on advancement services, annual giving, prospect research, and analytics.

Bentz Whaley Flessner seeks a Senior Analyst to join the DonorCast team. Under the direction of the director of DonorCast, this person will:

Conduct analysis of nonprofit constituent data to support prospecting, campaign preparations, program review, and constituent relationship management projects.

Produce analysis reports using contemporary data-visualization techniques.

Carry out predictive modeling methodologies in support of the DonorCast projects.

Participate in the engineering of new analytics solutions, including but not limited to data mining, forecasting, simulation, segmentation, and market research strategies.

Market the DonorCast products and implementation services of Bentz Whaley Flessner.

Salary commensurate with qualifications and experience.

Qualifications

The following qualifications are required.

Bachelor’s degree

Demonstrated competence in statistics and data analysis

Experience with SPSS, SAS, DataDesk, or equivalent statistics application

Strong understanding of MS Office suite including Access, Excel, Word, and PowerPoint

Solid oral and written communications skills

One or more of the following qualifications is preferred, but not required.

A bachelors degree in statistics, economics, business, or related field

Graduate-level degree in statistics, economics, business, or related field

3–5 years of experience in nonprofit fundraising, preferably in prospecting, prospect management, annual giving, or analytics

Published or presented work on the topic of analytics as it pertains to nonprofit fundraising

To Apply:
Interested parties should submit a cover letter, resume, and three professional references to Alex Oftelie at aoftelie@bwf.com, or Bentz Whaley Flessner, 7251 Ohms Lane, Minneapolis, MN 55439. Applications will be reviewed upon receipt with a deadline of December 16th, 2011.

Click here for a PDF of the Description

Mining the language of science

Thu, 01 Dec 2011 20:05:23 -0600

Mining the language of science:

Scientists are developing a computer that can read vast amounts of scientific literature, make connections between facts and develop hypotheses.

To be useful, a computer would need to trawl through the literature in the same way that a scientist would: reading the literature to uncover new knowledge, evaluating the quality of the information, looking for patterns and connections between facts, and then generating hypotheses to test. Not only might such a program speed up the progress of scientific discovery but, with the capacity to consider vast numbers of factors, it might even discover information that could be missed by the human brain.

Read the article here

5 Instagram Tips for Nonprofits

Thu, 01 Dec 2011 19:45:35 -0600

Excellent post by Justin Ware of BWF Social.

A relatively new iPhone application is building a somewhat cultish following of amateur photographers. It’s called “Instagram” and the number of dedicated users who have downloaded the app are growing at a rapid pace – the one-year-old Instagram now has more than 12 million users worldwide.

Instagram is as simple as an application gets. To use it, you create a profile, choose pictures to upload, add a filter (filters allow the user to easily adjust color settings, make a picture look like it’s 30 years old and other cool stuff), post a short caption and then share it with all your followers. It might sound like Facebook minus everything else Facebook does, but the growth suggests Instagram is on to something. (I count myself as one of those who’s joined the cult)

So the next question is, how can nonprofits get involved? It’s new, so this does represent a rare opportunity to lead in an uncluttered space …for now. Of course, there are a few early adopters in the Philanthropy world who’ve already jumped on board. Posted here you see a few examples of nonprofit organizations and how they’re using Instagram. The Philippine Improvement Group is using the photo network as both an awareness raising and a fundraising tool, while the Salvation Army is recognizing volunteers.

Click Here to see the 5 tips for nonprofits.

Cherly Cerny discussing mobile fundraising. From mobile...

Wed, 30 Nov 2011 17:51:24 -0600

Cherly Cerny discussing mobile fundraising.

From mobile applications and websites to near field communication, Cheryl Cerny has a lot of great experience and advice to offer fund raisers who are considering a move towards mobile. (Filmed in Chicago during the Fundraising Forward Charette)

Personal analytics could lead to 'designed' lifestyles

Wed, 30 Nov 2011 17:43:00 -0600

Personal analytics could lead to 'designed' lifestyles:

We are entering an era of personal analytics where we can take control of our own data, display it in a dashboard, and use it to inform better life decisions, according to Martin Blinder, founder and CEO of Tictrac, speaking at Intelligence Squared’s If Conference.