Author of Fundraising Analytics
Principal at Bentz Whaley Flessner
Founder of the analytics group donorcast
Excellent post by Justin Ware of BWF Social.

A relatively new iPhone application is building a somewhat cultish following of amateur photographers. It’s called “Instagram” and the number of dedicated users who have downloaded the app are growing at a rapid pace – the one-year-old Instagram now has more than 12 million users worldwide.
Instagram is as simple as an application gets. To use it, you create a profile, choose pictures to upload, add a filter (filters allow the user to easily adjust color settings, make a picture look like it’s 30 years old and other cool stuff), post a short caption and then share it with all your followers. It might sound like Facebook minus everything else Facebook does, but the growth suggests Instagram is on to something. (I count myself as one of those who’s joined the cult)

So the next question is, how can nonprofits get involved? It’s new, so this does represent a rare opportunity to lead in an uncluttered space …for now. Of course, there are a few early adopters in the Philanthropy world who’ve already jumped on board. Posted here you see a few examples of nonprofit organizations and how they’re using Instagram. The Philippine Improvement Group is using the photo network as both an awareness raising and a fundraising tool, while the Salvation Army is recognizing volunteers.