Josh Birkholz
Posting on analytics, technology, visualizations, fundraising, and other unrelated things I find interesting like Doctor Who, sci fi wierdness, crazy new ideas, and interesting people.
Author of Fundraising Analytics
Principal at Bentz Whaley Flessner
Founder of the analytics group donorcast
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HAS EVERYONE SEEN THIS
NO
WELL THEN WATCH IT
#amymeetsabed -
This GameFly Commercial is too HILARIOUS!
A MUST WATCH!
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Game Of Thrones
i like games like this
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We are entering an era of personal analytics where we can take control of our own data, display it in a dashboard, and use it to inform better life decisions, according to Martin Blinder, founder and CEO of Tictrac, speaking at Intelligence Squared’s If Conference.
(via careeralchemist)
A few years ago I used to give a presentation on the combinatorics backpack concept and the potential in major gift cultivation cycle management. I used supervised clustering with action steps as the predictors to determine the ideal steps/sequences respective of clusters for closing major gifts.
Now that I finally found time to read my paper media (Wired is one of the few magazines I still like to hold in my hand), I saw this article on persuasion profiling. It gave me some new ideas I hope to explore. Drop me a note if any of you have done some research in this area. I would love to see it.
Welcome to the Brave New World of Persuasion Profiling
Welcome, [FIRST NAME], to the era of personalization. Amazon.com recommends books you might like, Netflix tailors your movie menu, and Google customizes your news. And in exchange for this friendly algorithmic assistance, targeted ads follow you wherever you navigate online.
Most of us have accepted this bargain, but it turns out that taste profiling is only the beginning. A technique called persuasion profiling is just around the corner, and it doesn’t just find content you might enjoy. It figures out how you think.
Today, most recommendation and targeting systems focus on the products: Commerce sites analyze our consumption patterns and use that info to figure out that, say, viewers of Iron Man also watch The Dark Knight. But new work by Dean Eckles, a doctoral student in communications at Stanford University, suggests there’s another factor that can be brought into play. Retailers could not only personalize which products are shown, they could personalize the way they’re pitched, too.
